Midlands branding entrepreneur launches 'Brum SOS'

Embello, one of the UK's leading printing and merchandise companies, is looking to give a Midlands-based charity, community group or not-for-profit organization a 'brand makeover' free of charge.

Rhys Beardmore | Wednesday 11th May 2022 8:04am

The philanthropic company, based in Tamworth, wants to show its appreciation of all the commendable work that a charity or group does in its community. The team is offering to do a complete rebrand worth at least £10,000.

The plot twist is that the winning organization will have to work with the Embello team in a BBC tv 'DIY:SOS' style to achieve the rebrand in a 48-hour period.

Kyle Raffo, managing director, said: "Giving back is an important ethic within our company. We work with hundreds of other companies nationwide and overseas to produce their branded merchandise, yet many worthy charities and local community groups simply don't have sufficient funds to cover these kinds of marketing assets."

Any Birmingham or West Midlands-based charity, not-for-profit organization or community group can apply to be considered for the Brum:SOS challenge as long as they can demonstrate that they have made a positive change to their local area.

Kyle said: "Being able to showcase your charity, community group or project in a professional way which elevates profile and engenders confidence. This kind of branding provides numerous benefits that smaller organizations can struggle to access."

The generous rebrand project will be worth over £10,000 in products and services and will be also filmed for a mini-documentary to be shown on Embello's social media and YouTube.

Project team member at Embello, Alicia Hulland said: "In 48 hours, our Brum:SOS challenge is to give the chosen charity a brand refresh, which will include help from our design team to create new marketing materials. Included within the £10k budget, we are offering a range of branded goodies such as merchandise, uniform and team clothing, building signage and vehicle graphics, and printed promotional materials.

"Not only are we designing and printing these, our talented team of installers will be on-site to fit the new signage and graphics.

Boss Kyle said: "The closing date for entry is Monday June 6 and after that we will work as a team to choose the organisation that is most impactful on the community. After choosing the winner, we will contact them and announce them over our social media platforms."

Embello has been helping brands across the globe with creative marketing materials for over a decade. With a 24-hour turnaround on thousands of products, the Embello team is dedicated to being the UK's number one printing, promotional merchandise and brand specialist. Any organization interested can complete the online application form at www.embello.co.uk/Brum:SOS

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