Ryan Reynolds and Hugh Jackman urge Birmingham film fans to come together and give blood

NHS and Marvel Studios’ Deadpool & Wolverine team up to celebrate the release of the new movie, in cinemas Thursday July 25

Troy Harrison | Monday 15th July 2024 3:04pm

This is NHS Blood and Transplant’s fourth blood donation film partnership with Disney following collaborations with Free Guy, Doctor Strange in the Multiverse of Madness and Black Panther: Wakanda Forever

Call for more 17-35 year olds, those with O negative blood and people of Black heritage, to register as blood donors and save lives

Visit www.blood.co.uk, the GiveBloodApp or call 0300 123 23 23 to sign up and book an appointment

Hollywood superstars Ryan Reynolds and Hugh Jackman are calling on film fans in Birmingham to be ‘heroes’ by becoming blood donors in an exciting collaboration between NHS Blood and Transplant and Marvel Studios’ Deadpool & Wolverine movie.

The actors star in an NHS video where they explain that while Deadpool & Wolverine features plenty of fake blood, it is real blood that is needed to save lives – and urge viewers to book an appointment to donate.

The video will be shared on social media and shown in cinemas with the tagline: ‘Be the giving type’, encouraging people to come together and also nods to the movie uniting the two Marvel characters for the first time.

It is hoped that the collaboration with Deadpool & Wolverine will reach people who may not have considered blood donation, particularly younger people and people of Black heritage who are especially needed.

In the video Hugh explains that it takes only one hour to save three lives before he and Ryan engage in the type of humorous banter which Deadpool is known for.

Ryan closes the video by urging viewers to book an appointment to donate before the pair make a tongue-in-cheek apology.

The video, which features clips from the movie, can be viewed here

Mark Chambers, Director of Donor Experience for NHS Blood and Transplant, said: “Deadpool saves the day, but blood donors save lives. We hope film fans in Birmingham will be inspired to become a hero in their own story by giving blood.

“Right now the NHS needs more young people to become the donors of the future. And we urgently need more donors of Black heritage to help patients who need ethnically matched blood.

“Giving blood is quick and easy and each donation saves up to three lives. Please register today and book an appointment to donate. After all, not all heroes wear capes and saving lives is more impressive than any superpower out there.”

This is NHS Blood and Transplant’s fourth blood donation film partnership with Disney following collaborations with Free Guy, Doctor Strange in the Multiverse of Madness and Black Panther: Wakanda Forever.

Every minute the NHS needs three lifesaving blood donations to play a vital role in fighting cancer, combatting conditions like sickle cell and treating those injured in accidents. Right now there is a particular need for donors with O negative blood, which is the universal blood type and given to all patients in emergency situations.

Birmingham Donor Centre, in New Street in the city centre, has plenty of appointments available over the coming weeks.

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